50ml Milan
project description
‘The Wondrous Life’ is a series of murals that celebrate the self nurture, playfulness, intimacy and curiosity that customers feel when shopping at the 50ml store in Milan. These pieces are very different but share a boldness, a soulfulness and an earthy spirit.
Featuring iconic Italian plants, flowers and fruits, these mural works channel the Italian heritage of this brand and create a sensory link between the products for sale and the natural elements so often found in our everyday lives but perhaps not always fully noticed or appreciated.
Photographs by Margherita Bonetti
‘The Wondrous Life’ is a series of murals that celebrate the self nurture, playfulness, intimacy and curiosity that customers feel when shopping at the 50ml store in Milan. These pieces are very different but share a boldness, a soulfulness and an earthy spirit. Featuring iconic Italian plants, flowers and fruits, these mural works channel the Italian heritage of this brand and create a sensory link between the products for sale and the natural elements so often found in our everyday lives but perhaps not always fully noticed or appreciated. Photographs by Margherita Bonetti
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